{
  "theme": "light",
  "category": "agency",
  "tags": [
    "achromatic",
    "monochrome",
    "square",
    "minimal",
    "editorial",
    "spacious",
    "agency",
    "premium",
    "asymmetric"
  ],
  "northStar": "An agency portfolio that lets the work breathe — quiet chrome, big imagery, every grid cell a story.",
  "description": "AKQA's site is almost all photography and case-study tiles with the absolute minimum of chrome. A near-white canvas, a slim sans-serif logo and nav at the top, and a varied-cell grid below that mixes phone mockups, on-set photography, brand films, and motion poster art. Typography stays understated — labels and titles in a small editorial sans — letting each project's imagery dominate. The voice is confident, premium, restrained.",
  "colors": [
    {
      "name": "neutral-700",
      "hex": "#414141",
      "group": "neutral",
      "role": "neutral step 700",
      "tailwind": {
        "name": "neutral-700",
        "hex": "#404040",
        "deltaE": 0.004
      }
    },
    {
      "name": "neutral-900",
      "hex": "#121212",
      "group": "neutral",
      "role": "neutral step 900",
      "tailwind": {
        "name": "neutral-900",
        "hex": "#171717",
        "deltaE": 0.022
      }
    },
    {
      "name": "neutral-50-1",
      "hex": "#ffffff",
      "group": "neutral",
      "role": "neutral step 50",
      "tailwind": {
        "name": "zinc-50",
        "hex": "#fafafa",
        "deltaE": 0.015
      }
    },
    {
      "name": "neutral-500",
      "hex": "#717171",
      "group": "neutral",
      "role": "neutral step 500",
      "tailwind": {
        "name": "neutral-500",
        "hex": "#737373",
        "deltaE": 0.007
      }
    },
    {
      "name": "neutral-400",
      "hex": "#989898",
      "group": "neutral",
      "role": "neutral step 400",
      "tailwind": null
    },
    {
      "name": "neutral-800",
      "hex": "#222222",
      "group": "neutral",
      "role": "neutral step 800",
      "tailwind": {
        "name": "neutral-800",
        "hex": "#262626",
        "deltaE": 0.017
      }
    },
    {
      "name": "neutral-950",
      "hex": "#000000",
      "group": "neutral",
      "role": "neutral step 950",
      "tailwind": null
    },
    {
      "name": "neutral-50-2",
      "hex": "#f8f8f8",
      "group": "neutral",
      "role": "neutral step 50",
      "tailwind": {
        "name": "gray-50",
        "hex": "#f9fafb",
        "deltaE": 0.006
      }
    }
  ],
  "surfaces": [
    {
      "level": 0,
      "name": "background",
      "hex": "#ffffff",
      "purpose": "Page background"
    },
    {
      "level": 1,
      "name": "surface-1",
      "hex": "#989898",
      "purpose": "Cards / elevated panels"
    },
    {
      "level": 2,
      "name": "surface-2",
      "hex": "#717171",
      "purpose": "Elevation tier 2"
    },
    {
      "level": 3,
      "name": "surface-3",
      "hex": "#414141",
      "purpose": "Elevation tier 3"
    },
    {
      "level": 4,
      "name": "surface-floor",
      "hex": "#222222",
      "purpose": "Elevation tier 4"
    }
  ],
  "elevationPhilosophy": "Almost completely flat. The grid relies on white-space gutters and the imagery itself to imply layering. Hover states subtly lift and zoom but the rest of the time the canvas reads like a printed page.",
  "typography": [
    {
      "family": "goudy-old-style",
      "weight": "400",
      "role": "body",
      "fontFeatureSettings": null,
      "substitute": null
    },
    {
      "family": "Times New Roman",
      "weight": "400",
      "role": "serif",
      "fontFeatureSettings": null,
      "substitute": null
    },
    {
      "family": "akzidenz-grotesk-pro",
      "weight": "400",
      "role": "h4",
      "fontFeatureSettings": null,
      "substitute": null
    }
  ],
  "typeScale": [
    {
      "role": "h3",
      "size": 38,
      "lineHeight": 1.21,
      "letterSpacing": -1
    },
    {
      "role": "body",
      "size": 16,
      "lineHeight": 1.63,
      "letterSpacing": null
    },
    {
      "role": "link",
      "size": 16,
      "lineHeight": 1.63,
      "letterSpacing": null
    },
    {
      "role": "h4",
      "size": 14,
      "lineHeight": 1,
      "letterSpacing": -0.2
    },
    {
      "role": "ui-action",
      "size": 14,
      "lineHeight": 1.29,
      "letterSpacing": -0.2
    }
  ],
  "spacing": {
    "radius": {
      "none": "0"
    },
    "base": "2px"
  },
  "layout": "A varied-cell grid (mosaic-style) — large feature cells next to smaller ones, mixing aspect ratios. Top has a three-item primary nav. Bottom is a small, dense footer with utility links.",
  "imagery": "A constant rotation of project work: phone mockups, on-set photography, motion film stills, brand identity boards. Each tile is a different aspect ratio, building a visual rhythm. People, products, places — all premium, all on-brand for the client.",
  "dos": [
    "Let project imagery occupy the largest cells — chrome plays second to the work",
    "Use varied-size grid cells; uniform grids feel too clinical for creative work",
    "Set labels and titles in a small editorial sans, kept low-contrast",
    "Reserve color for the work itself; the canvas should stay near-white or near-black"
  ],
  "donts": [
    "Don't overlay heavy chrome on imagery — captions sit BELOW each cell, not on top",
    "Don't use a uniform grid; vary cell heights and widths to create rhythm",
    "Don't introduce loud accent colors; the imagery already brings color in",
    "Don't crowd the nav — three or four items max, top-aligned, always thin"
  ],
  "brandColor": null
}